Back to the Moon - for Good.
Blogs. Social Media. Documentary kickoffs. I did it all for the Google Lunar XPRIZE.
Wearing a lot of hats.
Whether it was a blog, a tweet, a YouTube description or even a Google+ post, I had to find the right message to keep people interested in Moon missions that had frequent delays. We had huge ambitions, and it was my responsibility to build the audience for that big moment we had planned.
The Moon was kind of boring. Apollo was decades ago. How do you bring this story into the modern era of social media attention spans?
The Platforms. The Content for Them.
A blog can have a lot of text, but a tweet can’t. (Especially back in the day when they were 140 characters.) Understanding where your audience was seeing the content - and why they might want to share it with their friends - was key to bringing in people for our eventual moon missions.
Twitter. YouTube. Facebook. Even Google+. (remember Google Circles? I’m a social media professional OG at this point.) In the nascent era of big time social media, we had to sell the Moon while making our sponsor, Google, still look cool.
I needed to analyze the underdog story we were telling - and explain it everywhere, including to Bad Robot Productions for their webseries, “Moon S
Your audience’s audience
Going viral means getting to lots of people. So your people should want to share your content.
But at the same time, you can’t be cheap about it. A funny meme might get spread… but it won’t get people interested in outer space missions. Which was kind of the point, right? To deliver on that goal, I needed to have my pulse on what space news was interesting for that day (as space projects take a long, long time to gestate) and what kind of content might change the conversation about the Moon just being a dusty old rock.
Let’s go viral.
Contact me today to hire someone who will dive deep into what will make your product, and mission, work on social.